behind the design: fjord linen

After so much love for our linen bedding launch (thank you!) we’re treating you to our richest, darkest shade to date, just in time for winter and hunkering down season… Say hello to our new blissful blue linen hue that marries a rich nuance with mellow tones – all in the name of sheer comfort.

When navy bedding balances the right amounts of cool and warm tones, it has the ability to add real depth to your bedroom, whilst still keeping it feeling wonderfully spacious. Our new shade, named after beautiful fjords across the world, has been meticulously constructed to do just this. By carefully crafting a concentrated navy blue with a steady grey undertone, we’ve produced a fabric with cossetting resonance, that matches perfectly with myriad colour schemes.

Rooted in the natural world, bring the beautiful tones of deep fjord waters inside, without neglecting the majesty of modernity.

Sourced in the heart of the European Flax belt and woven by experts in Portugal, our luxurious natural linen is wonderfully breathable and moisture-wicking with an understated, effortless look. It continues to soften even more over time (so the more time you spend in bed the better!) plus, our washed linen’s vintage-like, wrinkled texture makes washday a dream.

Bring to life the night-time cocoon you’ve always dreamt of – the one that’ll be irresistible at the end of a long day, with our new fjord linen bedding.

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